Pitching your business, idea, product, and/or service is always challenging. You have to craft a story that allows others to clearly understand your vision - where your concept is going in the future.

We often ASSUME the people we're pitching to understand fully the things we're talking about. That's never the case.

Never forget, that when you're pitching your case to someone, whether it be an investor, a partner, a colleague, etc. that they're human at the end of the day. With that in mind, the best way to connect on a human level is through....you guessed it, stories.

Enjoy the video and let me know what you think in the comment section!

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Thanks to ABC Business Academy for filming this video! They're an awesome organization which hosts summer programs around the world for university students who aspire to become successful entrepreneurs.

Check them out: https://abc-businessacademy.com/