03:47 duration 3 minutes 47 seconds
videocollege 13 Marketingstrategie
03:06 duration 3 minutes 6 seconds
videocollege 12 Marketingdoelstelling
03:30 duration 3 minutes 30 seconds
videocollege 08 Meso-omgeving
02:12 duration 2 minutes 12 seconds
Videocollege 10 SWOT-Matrix
02:27 duration 2 minutes 27 seconds
Videocollege 11 Confrontatiematrix
02:36 duration 2 minutes 36 seconds
Videocollege 09 Macro-omgeving
06:06 duration 6 minutes 6 seconds
videocollege 15 Segmenteren
03:46 duration 3 minutes 46 seconds
videocollege 16 Merken
02:59 duration 2 minutes 59 seconds
Videocollege 18 Merkidentiteit
03:56 duration 3 minutes 56 seconds
videocollege 14 De marketingdoelgroep
02:14 duration 2 minutes 14 seconds
videocollege 17 Positionering
05:50 duration 5 minutes 50 seconds
Videocollege 2 structuur
05:13 duration 5 minutes 13 seconds
Videocollege 3 wat is marketing
02:57 duration 2 minutes 57 seconds
videocollege 07 interne analyse
03:16 duration 3 minutes 16 seconds
Videocollege 5 doelstellingen
03:21 duration 3 minutes 21 seconds
Videocollege 4 visie en missie