03:47duration 3 minutes 47 seconds
videocollege 13 Marketingstrategie
03:06duration 3 minutes 6 seconds
videocollege 12 Marketingdoelstelling
03:30duration 3 minutes 30 seconds
videocollege 08 Meso-omgeving
02:12duration 2 minutes 12 seconds
Videocollege 10 SWOT-Matrix
02:27duration 2 minutes 27 seconds
Videocollege 11 Confrontatiematrix
02:36duration 2 minutes 36 seconds
Videocollege 09 Macro-omgeving
06:06duration 6 minutes 6 seconds
videocollege 15 Segmenteren
03:46duration 3 minutes 46 seconds
videocollege 16 Merken
02:59duration 2 minutes 59 seconds
Videocollege 18 Merkidentiteit
03:56duration 3 minutes 56 seconds
videocollege 14 De marketingdoelgroep
02:14duration 2 minutes 14 seconds
videocollege 17 Positionering
05:50duration 5 minutes 50 seconds
Videocollege 2 structuur
05:13duration 5 minutes 13 seconds
Videocollege 3 wat is marketing
02:57duration 2 minutes 57 seconds
videocollege 07 interne analyse
03:16duration 3 minutes 16 seconds
Videocollege 5 doelstellingen
03:21duration 3 minutes 21 seconds
Videocollege 4 visie en missie